perjantai 20. tammikuuta 2012

The Coffee Team

Coffee should be black as hell, strong as death and sweet as love.
                                                                                             - Turkish proverb

The Coffee Team consists of seven members: Maria Boychenko, Leino Helena,Elina Timonen, Janina Åhlgren,  Sanna Lipponen, Wang Si and Tony Rantala.

The team explores the market entry possibilities of Starbucks in Finland and develops possible strategies for the entry. Starbucks is good research subject as it is a global firm about to enter the Finnish market. We are able to easily find information of the company and the market, and as Starbucks enters Finland, we can compare what we have formulated as a strategy with the real world actions of the company.

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