tag:blogger.com,1999:blog-4143415569206956833.post1406103986505544784..comments2024-02-19T00:12:56.672-08:00Comments on It's Not Just Coffee, It's Starbucks: Identifying Starbucks' CustomersTonyhttp://www.blogger.com/profile/09845728227069461722noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4143415569206956833.post-71561061091845354442020-01-17T22:54:50.959-08:002020-01-17T22:54:50.959-08:00I will recommend anyone looking for Business loan ...I will recommend anyone looking for Business loan to Le_Meridian they helped me with Four Million USD loan to startup my Quilting business and it's was fast When obtaining a loan from them it was surprising at how easy they were to work with. They can finance up to the amount of $500,000.000.00 (Five Hundred Million Dollars) in any region of the world as long as there 1.9% ROI can be guaranteed on the projects.The process was fast and secure. 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As coffee is someth...Thanks for the great comments! As coffee is something which is drunk by a very wide variety of consumers, thus, our target segment is very large as well. However, as Starbucks strives to promote itself not only as a coffee provider but also the atmosphere of its coffee shops as a relaxing place for people to enjoy a cup of coffee and meet up with friends etc., this slightly limits the target to exclude very young and older age groups. Basically, the young urban adults includes people between the age groups of 18-49 including students as Jenni mentioned but also includes adults who are already in the workforce. <br /><br />Concerning our distribution strategy and locations for potential stores, please read the other posts, the information is available there :)<br /><br />Regarding Karoliina’s comment on the paper cups, Starbucks offers both paper cups for those who wish to grab a coffee on the go as a “take away” but then also offers the opportunity for those who want to stay in the store to drink their coffee out of a solid cup. We felt that for older generations in Finland, they might prefer to drink their coffee from fine china as they tend to be more picky and traditional coffee drinkers than younger generations.Helenahttps://www.blogger.com/profile/12397672422969677072noreply@blogger.comtag:blogger.com,1999:blog-4143415569206956833.post-40423394908173612802012-02-21T01:55:35.078-08:002012-02-21T01:55:35.078-08:00I agree with Isa and Karoliina, the segment of &qu...I agree with Isa and Karoliina, the segment of "young, urban adults" seems to be pretty vague and the post didn't really discuss how this segment is represented in Finland in particular (or Helsinki area). How big is this segment here and should Starbucks actually target some other customer segments as well?<br /><br />I believe that especially university students is a big customer group for Starbucks; this can especially be seen in the US where Starbucks is strongly present at campus areas. In Finland (or Helsinki) we rarely have the same kind of campuses as in the US, but I think locating Starbucks close to universities and other schools could be a good strategy. Or what do you think?JenniVhttps://www.blogger.com/profile/13800916122777595673noreply@blogger.comtag:blogger.com,1999:blog-4143415569206956833.post-72080435152937890372012-02-20T08:10:35.563-08:002012-02-20T08:10:35.563-08:00After reading this post, similar types of question...After reading this post, similar types of questions that Karoliina also mentioned came in to my mind. The "young, urban adults" segment sounds pretty vague, the age ranging from 18 to 49 sounds like a very big segment! Furthermore, I would have liked if you would have looked at the segmentation issue from the Finnish point of view a little bit, the "young, urban adults" seems like a segment that can be found in any country but how is it represented in Finland? Could Starbuck's find some sub-segments under that large segment here in Finland?ihttps://www.blogger.com/profile/11482994010622181356noreply@blogger.comtag:blogger.com,1999:blog-4143415569206956833.post-60758712592663515292012-02-19T01:43:29.999-08:002012-02-19T01:43:29.999-08:00Great needs analysis.
Additionally, I'm inter...Great needs analysis.<br /><br />Additionally, I'm interested in the numbers as well. What is the expected market size? How many consumers theoretically fall under this segment of 18-49? What is expected to be consumption of the other segments which will use their services (though not at such large volumes)?<br /><br />$90 000 sounds a lot, with the current spot rate, that would be 68 394€ so around 5699,5€ monthly income. How many people actually have this high income? How relevant is this info to the Finnish market anyway?<br /><br />I found the notion of distaste for paper cups really interesting. How much do you think Finns will be put-off by the paper cups compared to fine china? Will this be a big issue?<br /><br />Next, I would like to hear about your distribution strategy. Where do you think the Starbucks coffee shops should be located? Good old fashion marketing says that the three most important contributors to success are location, location, location ;)Karoliinahttps://www.blogger.com/profile/13534184158348383970noreply@blogger.com